Michael purchased the company on December 1st, 1991 after 30 years of sales and marketing positions with Dubois Chemicals.

Ludwig joined Dubois Chemicals as a sales representative after graduating from Miami University of Ohio with a business degree. Moving to Edmonton, Alberta Canada, Ludwig became vice president for Western Canada before moving to Toronto in 1985 as executive vice president for sales and marketing in Canada.

Ludwig is a member of Associated Canadian Travellers, past chairman of A.T.C. gold brick and telethon, past director of Windermere G.&C.C., past director of the Alberta Foundation for Diabetes Research and past chairman of the A.F.D.R. Gala Auction. Michael Ludwig was honored with the 1994 Entrepreneur of the Year Award in recognition of his ingenuity, hard work and innovation.
Michael received the Roll of Honour Celebration of Excellence award for his outstanding philanthropic services to the community from The Alberta Association of Fund Raising Executives.

Jamie is a native Edmontonian, attending D.S. MacKenzie Jr. High and Harry Ainlay Composite High School before graduating from the University of Alberta with a Bachelor of Commerce degree in finance and marketing.

Jamie spent 2 years as a sales representative for Avco Financial Services prior to joining Red L Distributors Ltd. in 1992. Starting out as a delivery driver, Jamie moved into the warehouse to pick orders, learned to fabricate hydraulic and industrial hose assemblies, then to the order desk, accounting department and on to sales and marketing.

Jamie Ludwig today is responsible for Red L Distributors Ltd.’s most valuable assets - it’s customers. With this primary objective Jamie spearheads his chosen sales and marketing team to provide the very best.

Jamie Ludwig sits on Goodyear’s North American Council for Industrial Hose Distributors.

A native Edmontonian, Guy attended High School in Mississauga Ontario before graduating from Toronto’s George Brown College in 1993 with a Construction Engineering diploma.

Guy worked as an apprentice carpenter prior to returning to Edmonton, serving five years as Red L’s warehouse manager, then marketing manager for 2 years. In July 2003 Guy celebrated his 10th anniversary with Red L. He has directed Red L’s rapid growth, opening store and warehouse operations in Calgary, Nisku, Grande Prarie and Bonnyville.

Today Guy is responsible for Red L’s entire operational staff, buildings, tank farm and Chevron Texaco product line. Guy has accepted numerous awards on behalf of Red L most recently the
2006 gold award as Canada’s best Lubrication Marketer from Texaco.

Guy has sat on AFDR’s corporate fund raising board for 4 years assisting it’s golf tournament in raising over $ 40,000.00 for diabetes research.

Lafrance earned his Bachelor of Arts degree from the University of Saskatchewan in 1972.

Rick Lafrance joined Red L Distributors in 1979 as an industrial hose assembly fabricator. Lafrance learned every facet of the business over the next 25 years serving Red L in shipping and receiving, sales and marketing, purchasing and inventory control, special project, branch
and IT management, past VP Operations and chief operating officer.

Lafrance today is the information technology systems specialist overseeing the corporation’s entire inventory control, accounting and communications systems for Red L Distributors Ltd.

Currently Rick is implementing a world class state-of-the-art wireless warehouse management system to streamline existing processes.

Petryk graduated from the University of Alberta in 1979 with a Bachelor of Commerce degree becoming a Certified General Accountant in 1998 and is a member in good standing of the Canadian Association of Certified General Accountants.

Ron Petryk’s career has been devoted to the corporate financial and administrative workings of several companies serving 10 years as controller for a major vehicle leasing company, serving as controller for an automotive dealership and oilfield equipment manufacturer.

Petryk joined Red L Distributors Ltd. as controller in 1999. Today Ron Petryk directs the corporation’s 37 million dollar revenues, is corporate headquarter’s administrator and financial adviser to Red L’s group of companies reporting directly to the Chief Executive Officer.